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Few things are more rewarding than starting your very own home-based business. But launching a business is never as easy as it sounds in your head. There are several steps involved, from hiring employees to securing your first few customers. If you’re interested in starting a business, you’ll have to take things one step at a time. Here are some great pointers to help you get your first business off the ground!
Where to Find Help
Starting a business is a lot of work, but it helps to have a team of professionals on your side for guidance, advice, and tangible support. Hiring employees involves a number of complex steps, including creating job descriptions, policy handbooks, and employee manuals. If you could use some help building your team, a professional consultant from A Better HR will point you in the right direction and ensure you cover all of your bases when it comes to HR compliance and the employee hiring process.
Building a Great Website
Most business start-ups begin by hiring web designers and developers to establish their online presence. If you plan to build a website for your small business—and you should—make sure you hire the right people to help you out! Understanding the difference between web designers and developers is a good place to start. As Upwork explains, web designers are responsible for creating the visual aesthetics of a website, including the layout, graphics, color palettes, and typography. Web developers, on the other hand, turn those design features into a fully functional website by using a combination of back-end and front-end development.
Staying Productive at Home
When you’re working from home, staying productive can be a major challenge. Come up with a plan to combat distractions before they start interfering with your workflow. One way to ensure efficiency in a remote work environment is to set up a comfortable and distraction-free home office space. Work-from-Home Depot recommends setting up your office in a room that’s far away from the household action, investing in some functional office furniture, and ensuring that your family respects your work hours.
How to Get Your First Customers
So, you’ve got a great website and a productive home office. Now what? Landing those first few customers is one of the hardest parts of launching a home-based business. After all, no one knows that your business even exists! It’s a good idea to start by looking in your personal and professional networks for people who are interested in trying your products or services. Once you turn these individuals into paying customers, ask them to refer you to others! It’s also important to establish your brand on social media so you can start building up a following—ideally before you even launch your business.
Switching to Remote Work
If you launched your small business in an office space, it’s not too late to switch to a remote work strategy. Adopting a work-from-home model for your employees could benefit your business in several ways. For example, remote workers are 35-40% more productive than their in-house counterparts and produce work with 40% fewer mistakes. At the same time, employees who enjoy the flexibility of working from home are much less likely to change jobs. On top of all this, you won’t have to pay to lease a large office space!
Switching a business from an office to remote work can feel a little overwhelming. To overcome the challenges that are bound to come up, establish some software platforms that can help your team communicate and collaborate effectively. You may even want to test out your remote work strategy before completely pivoting from the office environment to ensure that your team is ready for this transition.
Who wouldn’t want to work from home? Starting a remote business—or shifting your office-based company to a remote work model—is a great way to reduce expenses and keep your employees happy. Establish a good plan and you’ll have no problem establishing your home-based business and acquiring those first few customers!
This post was guest written by Amy Collett.
Amy Collet is the creator of Bizwell.org, a website that helps professionals and entrepreneurs build and strengthen their personal brand. When she’s not busy with helping her clients she enjoys coaching her daughter’s soccer team and is training to become a yoga instructor.